Have you been getting website traffic, but struggling to increase sales or create a loyal audience of repeat visitors?
Many website owners are so focused on bringing in traffic that they forget about the importance of converting those visitors into leads. As a result, they often waste their entire marketing budget on traffic generation only to see disappointing results.
Keep reading to find out how you can make more profit from your website traffic and learn about the best tools to boost your website conversion rates.
Why Should You Care About Conversion Rates?
Whether you’re running a blog, a website for your business, or any other type of website, you always have a goal in mind. You may be trying to get loyal blog readers, persuade potential customers to request a quote for your services, or entice visitors to buy your products online.
Every time a website visitor completes one of those goals, that counts as a conversion.
Getting a lot of traffic to your website may seem like a great accomplishment, but if that traffic isn’t converting, then it’s a waste of your time and resources.
But, it doesn’t have to be that way. You can still make the most of your traffic by converting them to leads.
Here’s how it works, illustrated by Hubspot:
First, you attract visitors to your website using blog posts. Then you convert them into leads using email marketing services and email opt-in forms. Then you can start promoting your products and services through your email list, driving subscribers to your landing pages.
However, in order for this methodology to work, you’ll need to equip your WordPress website with the right tools. Following are some of the best tools to increase conversions on your WordPress site.
- Price: Free
- Why Use It: To optimize website for search engines
Before you convert your visitors into leads, you need to make sure you’re bringing in the right visitors.
Yoast SEO is a free plugin that makes it easy to optimize your blog posts for search engines and reach higher rankings on relevant search results.
By creating content that’s optimized for specific search terms, you’ll bring in targeted traffic that’s interested in what you have to offer, making them more likely to convert.
Once installed, Yoast will allow you to optimize your blog posts with unique meta descriptions, headers, and keywords to make your blog posts rank higher on Google and look better on social networking sites.
Yoast will also help you write better content by analyzing your blog posts and giving you tips on how to improve readability of your content to attract and retain more readers.
W3 Total Cache
- Price: Free
- Why Use It: To improve website performance
Did you know that 40% of people tend to leave a website that takes longer than 3 seconds to load?
If your visitors are leaving your site in frustration at slow loading speeds, there’s no way you can get them to convert.
You can use Pingdom Speed Test tool to find out how fast (or slow) your website is. No matter what your results, you can offer a faster and smoother website browsing experience to your visitors by using W3 Total Cache.
W3 Total Cache is a caching plugin for WordPress that makes your website faster by compressing and minifying files to supercharge your loading speed.
As a result, your blog posts will load faster, allowing them to browse more pages on your website without having to wait for loading delays.
Configuring this plugin requires a little bit of technical knowledge, so you may want to get help from an expert to get that job done.
- Price: Starting at $9 per month
- Why Use It: To create email opt-in forms
After generating targeted traffic and keeping them on your site, the next step is to turn those visitors into subscribers.
OptinMonster is one of the most popular lead capturing plugins for WordPress, actively installed on over 500,000 WordPress sites around the world. This plugin allows you to display popups and other subscription forms to your visitors with advanced targeting rules, easily converting them into subscribers and customers.
In addition to email opt-in forms, OptinMonster also includes several other useful tools for boosting conversions, including floating header and footer bars, slide-in forms, fullscreen welcome gates to grab your visitor’s attention, and much more.
OptinMonster comes with professionally designed forms and features an intelligent exit-intent technology to show email popup messages to your website visitors without annoying them. Its advanced targeting features allow you to personalize each optin to your visitors, resulting in higher conversion rates than generic popups.
It also includes A/B testing so you can continue to experiment and improve your conversion rates.
- Price: Starting at $49 per month
- Why Use It: For A/B split testing
The headline of your blog post plays a crucial role when it comes to driving traffic to each and every blog post. Without a catchy headline, people will never feel compelled to click on your links, let alone read your articles.
The Optimizely WordPress plugin allows you to test multiple headlines for your blog posts and use A/B testing to figure out which headline converts the highest amount of visitors.
You’ll need an Optimizely account to use this plugin. You can try it free for the first 30 days. After that, you’ll have to opt-in for a premium account, which costs $49 per month for 1,000 visitors.
As you can see, it takes the right tools to optimize your blog to generate high conversions. With the help of these plugins, you’ll be able to grow your email list with potential leads in no time.
Know any other great tools we should know about? Let us know in the comments.
Syed Balkhi is an award winning entrepreneur and co-founder of OptinMonster, a powerful conversion optimization software. He is also the founder of Awesome Motive the company behind several popular small business software that collectively power over 3 million websites and serves billions of pageviews every month.